Trax
Updated: November 28, 2025
Founders: Dror Feldheim, Joel Bar-El
Country: Singapore | Funding: $1.1B (+)
Website: https://traxretail.com/
Trax is developing a system for stores that uses computer vision to collect real-time data on product availability on shelves, coolers, displays, bar taps, back rooms and in the inventory. After uploading images to the Trax cloud, every pixel is analyzed and products are identified using a comprehensive stock-keeping unit (SKU) database. The system verifies product placement and arrangement, comparing them with planograms and key performance indicators (KPIs). The system converts shelf data into metrics for performance monitoring, providing retail analytics that enables informed decisions, timely order placement and optimized inventory management. The company is also developing the Shopkick app for customer engagement that is based on geolocation and motivates customers to interact with stores that reward their loyalty.
Website: https://traxretail.com/
Trax is developing a system for stores that uses computer vision to collect real-time data on product availability on shelves, coolers, displays, bar taps, back rooms and in the inventory. After uploading images to the Trax cloud, every pixel is analyzed and products are identified using a comprehensive stock-keeping unit (SKU) database. The system verifies product placement and arrangement, comparing them with planograms and key performance indicators (KPIs). The system converts shelf data into metrics for performance monitoring, providing retail analytics that enables informed decisions, timely order placement and optimized inventory management. The company is also developing the Shopkick app for customer engagement that is based on geolocation and motivates customers to interact with stores that reward their loyalty.
