Top 36 New CRM startups

Updated: Dec 28, 2025
|
These startups want to disrupt CRM software with AI-driven customer insights, automated lead scoring and personalized engagement tracking.
1
Zoho
Country: India
Zoho offers a suite of business, collaboration, and productivity applications.
2
Freshworks
Country: USA | Funding: $484M
Freshworks creates SaaS customer engagement solutions to delight and wow both customers and employees.
3
Creatio
Country: USA | Funding: $268M
Creatio is a software company that provides a low-code customer relationship and process management platform.
4
Keap
Country: USA | Funding: $207.9M
Keap provides sales and marketing automation software for small businesses that combines CRM, email marketing and e-commerce.
5
People.ai
Country: Ukraine | Funding: $200M
People.ai is an AI platform for enterprise sales, marketing, and customer success that uncovers every revenue opportunity from every customer
6
LeadSquared
Country: India | Funding: $188.2M
LeadSquared is a Sales execution and marketing automation platform that allows businesses to transform their selling process.
7
Gainsight
Country: USA | Funding: $156.3M
Gainsight, a customer success company, helps businesses grow faster by reducing churn, increasing upsell, and driving customer advocacy.
8
Totango
Country: Israel | Funding: $146.6M
Totango is a leading enterprise customer success solution that accelerates impact and increases customer loyalty and lifetime value.
9
Cognism
Country: UK | Funding: $126.7M
Cognism provides marketing and sales acceleration solution.
10
Copper
Country: USA | Funding: $102M
Copper offers customer relationship management solutions for companies that use Google applications.
11
Pipedrive
Country: Estonia | Funding: $91.2M
Sales pipeline software that gets you organized. Helps you focus on the right deals, so easy to use that salespeople just love it. Great for small teams. A simple and visual sales pipeline tool that teams love to use
12
Xactly
Country: UK | Funding: $89.9M
With Xactly, companies unleash the motivational power of their incentive compensation.
13
Catalyst Software
Country: USA | Funding: $66.7M
Catalyst develops an intuitive Customer Success Platform (CSP) for customer success teams.
14
Attio
Country: UK | Funding: $64.2M
Attio is the CRM of the future: data-driven, completely customizable and intuitively collaborative.
15
FullContact
Country: USA | Funding: $55.1M
Transform partial identities into complete profiles to connect with prospects, capture audience insights, and enhance customer experiences.
16
Insightly
Country: USA | Funding: $38M
Insightly develops CRM platform, that helps modern businesses of all sizes build lifelong customer relationships and grow revenues faster. Insightly offers out of the box capabilities that allow you to tailor users’ experience for every customer facing role.
17
Bullhorn
Country: USA | Funding: $32.1M
Bullhorn provides cloud-based CRM solutions for companies in business services industries. Acquired by Insight Partners
18
GetAccept
Country: USA | Funding: $28.7M
GetAccept a startup which provides an all-in-one AI-based sales platform where video, live chat, proposal design, document tracking and e-signatures come together to simplify the life of a sales team.
19
i2x
Country: Germany | Funding: $27.6M
i2x helps sales and customer support agents with artificial intelligence to transform the human voice into actionable insights at the speed of a face-to-face conversation. The company provides the most intuitive, productive and personally tailored learning to improve each individual’s skill-set.
20
Scoro
Country: Estonia | Funding: $23.5M
Scoro is an all-in-one business management software solution.
Fernando Lopez
Editor: Fernando Lopez
Fernando Lopez is a senior editor for SaaStartups. He joined the company after having previously spent over three years at ReadWriteWeb. Prior to his work as a reporter, Fernando worked in I.T. across a number of industries, including banking, retail and software. Fernando graduated from the University of Buenos Aires (Computer Science). He is more-than-averagely interested in photography and can often be found with a camera slung over his shoulder. He wrote a book about pitching startups to investors. You can contact Fernando at fernandolopez(at)saastartups(dot)com