Top 36 New CRM startups

Updated: Dec 28, 2025
|
These startups want to disrupt CRM software with AI-driven customer insights, automated lead scoring and personalized engagement tracking.
1
Zoho
Country: India
Zoho offers a suite of business, collaboration, and productivity applications.
2
Freshworks
Country: USA | Funding: $484M
Freshworks creates SaaS customer engagement solutions to delight and wow both customers and employees.
3
Creatio
Country: USA | Funding: $268M
Creatio is a software company that provides a low-code customer relationship and process management platform.
4
Keap
Country: USA | Funding: $207.9M
Keap provides sales and marketing automation software for small businesses that combines CRM, email marketing and e-commerce.
5
People.ai
Country: Ukraine | Funding: $200M
People.ai is an AI platform for enterprise sales, marketing, and customer success that uncovers every revenue opportunity from every customer
6
LeadSquared
Country: India | Funding: $188.2M
LeadSquared is a Sales execution and marketing automation platform that allows businesses to transform their selling process.
7
Gainsight
Country: USA | Funding: $156.3M
Gainsight, a customer success company, helps businesses grow faster by reducing churn, increasing upsell, and driving customer advocacy.
8
Totango
Country: Israel | Funding: $146.6M
Totango is a leading enterprise customer success solution that accelerates impact and increases customer loyalty and lifetime value.
9
Cognism
Country: UK | Funding: $126.7M
Cognism provides marketing and sales acceleration solution.
10
Copper
Country: USA | Funding: $102M
Copper offers customer relationship management solutions for companies that use Google applications.
11
Pipedrive
Country: Estonia | Funding: $91.2M
Sales pipeline software that gets you organized. Helps you focus on the right deals, so easy to use that salespeople just love it. Great for small teams. A simple and visual sales pipeline tool that teams love to use
12
Xactly
Country: UK | Funding: $89.9M
With Xactly, companies unleash the motivational power of their incentive compensation.
13
Attio
Country: UK | Funding: $64.2M
Attio is the CRM of the future: data-driven, completely customizable and intuitively collaborative.
14
FullContact
Country: USA | Funding: $55.1M
Transform partial identities into complete profiles to connect with prospects, capture audience insights, and enhance customer experiences.
15
Insightly
Country: USA | Funding: $38M
Insightly develops CRM platform, that helps modern businesses of all sizes build lifelong customer relationships and grow revenues faster. Insightly offers out of the box capabilities that allow you to tailor users’ experience for every customer facing role.
16
Bullhorn
Country: USA | Funding: $32.1M
Bullhorn provides cloud-based CRM solutions for companies in business services industries. Acquired by Insight Partners
17
GetAccept
Country: USA | Funding: $28.7M
GetAccept a startup which provides an all-in-one AI-based sales platform where video, live chat, proposal design, document tracking and e-signatures come together to simplify the life of a sales team.
18
i2x
Country: Germany | Funding: $27.6M
i2x helps sales and customer support agents with artificial intelligence to transform the human voice into actionable insights at the speed of a face-to-face conversation. The company provides the most intuitive, productive and personally tailored learning to improve each individual’s skill-set.
19
Scoro
Country: Estonia | Funding: $23.5M
Scoro is an all-in-one business management software solution.
20
Kommo
Country: USA
Russian sales management service is designed to eliminate lost leads and increase sales conversion.
21
Nimble
Country: USA | Funding: $12M
Nimble develops Web and SaaS-based platform providing small businesses with high-end CRM systems combined with social media.
22
SalesAgility
Country: UK
SalesAgility develops SuiteCRM - free and open source CRM that is a Game changer for every one with an interest in CRM. It delivers actionable insights into customers, boosts conversions, helps increase sales, bolsters customer care and innovation. It even automates and streamlines business operations.
23
Close.io
Country: USA
Close is the inside sales CRM of choice for startups and SMBs. Make more calls, send more emails and close more deals starting today with our call and email automation platform for your sales team.
24
Day.ai
Country: USA | Funding: $4M
Day.ai combines the features of a Meeting Assistant, CRM, and Knowledge Base into a single unified solution that replaces the manual, complicated interfaces of legacy CRM, and keeps you connected to what customers want.
25
PipelineDeals
Country: USA | Funding: $1M
PipelineDeals develops the first sales productivity platform to combine sales engagement and CRM in one easy-to-use application
26
BigContacts
Country: USA | Funding: $500K
BigContacts develops an all-in-one CRM & Email Marketing platform that helps small businesses create more profitable relationships.
27
Hanna CRM
Country: Lithuania
Hanna’s goal is organised and digitised processes of your business, convenient tools for everyday work and a growing business based on successful partnership.
28
Contactzilla
Country: UK
Contactzilla develops seamless contact management for people
29
Spin CRM
Country: Lithuania
Spin CRM is an IT firm that specializes in fleet, facility, asset, and inventory management software and technology.
30
Sonaro
Country: Lithuania
Sonaro is a customer relationship management company.
31
Wippo
Country: Moldova
Wippo develops CRM, SFA, WMS and POD mobile software
32
Norada
Country: Canada
Norada provides online communications focused CRM solution Solve CRM.
33
Firmao
Country: Poland
FirmaO is a customer relationship management software company.
34
Relenta
Country: USA
Relenta is an email-based contact and task management platform that replaces information overload anxiety with joy of working.
35
Twozo
Country: India
Twozo CRM is an AI-powered CRM software for growing companies. It is designed to support expanding businesses by centralizing customer information, managing leads and tracking sales pipelines. It offers features like workflow automation, reporting dashboards, contact management, and analytics to help teams work more efficiently and convert opportunities faster. By providing real-time insights and improving cross-team collaboration, it software empowers growing companies to enhance customer engagement, increase conversions, and make informed decisions that drive long-term success.
36
Lua CRM
Country: Estonia
Lua CRM helps small and medium businesses automate their operations with tools for sales, inventory, finance, and project management - all in one flexible, AI-driven platform, built for real-world needs.
  See also:
Fernando Lopez
Editor: Fernando Lopez
Fernando Lopez is a senior editor for SaaStartups. He joined the company after having previously spent over three years at ReadWriteWeb. Prior to his work as a reporter, Fernando worked in I.T. across a number of industries, including banking, retail and software. Fernando graduated from the University of Buenos Aires (Computer Science). He is more-than-averagely interested in photography and can often be found with a camera slung over his shoulder. He wrote a book about pitching startups to investors. You can contact Fernando at fernandolopez(at)saastartups(dot)com